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Takenote agendas 20214/8/2023 The next section offers a review of the literature exploring how universities are working with the SDGs and on the principles of web visibility and SEO. To identify SEO best practices that can be applied to university websites to increase Web visibility. The specific objectives that have been defined for this study are: The data obtained offers a picture of the situation in Spain, while at the same time facilitating the identification of any differences at the international level. The analysis includes both public and private universities in Spain, as well as a selection of international universities ranked at the top of the Times Higher Education World University Rankings (THE). To address this research gap, this paper presents an analysis of the Web visibility (understood in terms of appearance in organic search results) of content created by universities about SDGs. In other words, it helps ensure that they appear in the top positions of the SERP in response to a user query, thereby increasing the website’s traffic and therefore, its Web visibility ( Duong, 2019). The application of an SEO strategy is key to the success of a website, as it optimises the positioning of its pages. The analysis of factors influencing search results is known as search engine optimisation (SEO). In other words, more than half of the traffic that a website receives arrives via search engines. Search engines are essential to the online ecosystem in fact, a report by BrightEdge Research (2019) estimates that an average of 53.3% of website traffic comes from organic searches. Furthermore, those users generally only take note of the hits that appear on the first search engine results page (SERP), while ignoring those appearing on subsequent pages ( Kulshrestha et al., 2018). This has meant that search engines like Google and Bing have turned into the primary source of information for many internet users. In this context, the role that universities are playing in this endeavour is worthy of study.Īt the same time, the internet has been consolidated as one of the predominant platforms for accessing information. Moreover, as organisations with considerable power and influence over civil society, universities need to be committed to participating actively in the implementation of the 2030 Agenda and should integrate its basic principles into their policies and strategies. Universities are institutions of knowledge engaged in the disciplinary areas necessary to ensure the implementation of the SDGs. The role of universities in the pursuit of these goals is of considerable importance. With this in mind, this paper presents an analysis of online dissemination of the 2030 Agenda by certain stakeholders – specifically, universities – and the impact it has had on the Web visibility of the SDGs. Given that two key elements of the 2030 Agenda are promoting universal access to information and ensuring quality education, it is important to understand how the SDGs are being communicated on the Web. In September 2015, the United Nations General Assembly approved the 2030 Agenda for Sustainable Development, an international agreement involving a commitment to 17 Sustainable Development Goals (SDGs) aimed at fighting poverty, caring for the planet and reducing inequalities. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. To expand these items click on the > symbol.Copyright © 2021, Mari Vallez, Carlos Lopezosa and Rafael Pedraza-Jiménez. Viewers should take note of any > symbol in bookmarks, which indicates that there are more items listed under that item. From here, you can click on any item in Bookmarks and you will be taken directly to that item. Once the pdf file opens, click on the bookmark symbol on your internet browser. Note: To view agendas and approved meeting minutes, click on highlighted "View" below. Agendas and approved meeting minutes can be found by clicking on the links for the meeting of your choice: Meeting minutes will be posted after the minutes are approved. The Village of Berkeley will post meeting agendas the Friday prior to each meeting.
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